Protect Our Winters (POW) is a 501(c)(3) nonprofit that was founded by professional snowboarder Jeremy Jones in 2007 to turn passionate outdoor people into climate advocates.
They are politically active with a policy agenda that focuses on mitigating greenhouse gas emissions and addressing issues that are significant to the outdoor sports community by:
- setting an economy-wide price on carbon
- transitioning to a clean-energy economy by investing in solar energy
- utilizing innovative transit solutions to minimize emissions from the transportation sector
POW is a nonprofit to lookout for, because they are one of few groups focused on building a social movement behind climate change activism.
They are making moves by collaborating with outdoor industry CEOs and executives to positively influence climate action via their business industries. A few examples of collaborating companies are Patagonia, North Face, Burton, Clif Bar, National Geographic and Ben and Jerry’s.
POW also has a ‘Riders Alliance’ that provides a platform for more than 60 professional outdoor athletes to speak for the environment with opportunities as guest speakers at events across the country.
“POW leads a community of athletes, thought pioneers and forward-thinking business leaders to affect systemic political solutions to climate change.”
Recently, POW added Chloe Kim, the youngest woman in history to win an Olympic snowboarding medal, to their Rider’s Alliance arsenal. She is a huge asset, because she enlists the women’s empowerment movement behind her in conjunction with climate change activism. This only adds to the social movement behind POW.
The brains behind POW believe that it is important to explain the current environmental circumstances to the younger generations by holding what they call Hot Planet/Cool Athletes assemblies. I have submitted a request for an assembly to be held at San Diego State University. This would be a great opportunity to connect all of the on-campus environmental organizations with sports teams and clubs such as the Ski and Snow Club, Rock Climbing Club, SDSU Greenlove, the Enviro-business Society and Aztec Adventures.
Even though it may seem like snow sports are POW’s primary focus, they enlist athletes, creatives and scientists that blur the lines between many fields to create an interconnectivity among all mountain and outdoor sports.
For more information about POW and how you can join the movement, visit https://protectourwinters.org/
or follow them on Twitter:
or Instagram: https://www.instagram.com/protectourwinters/?hl=en